Privacy Policy

1. Our Commitment to Privacy & HIPAA Compliance

We comply with the Health Insurance Portability and Accountability Act (HIPAA) and applicable state privacy laws. Protected Health Information (“PHI”) is handled with strict confidentiality and used only as permitted by law.

​

2. Information We Collect

A. Information You Voluntarily Provide

When you interact with our website or contact us online, you may provide:

• Parent/guardian name

• Child’s name and age

• Email address and phone number

• Appointment requests or general inquiries

Important: Please do not submit sensitive medical information through website forms unless specifically instructed to do so.

B. Automatically Collected Information

We may collect limited technical data such as:

• IP address

• Browser type and device information

• Pages visited and time spent on our site

This information is used for website functionality, analytics, and improvement purposes only.

​

3. Use of Information

We may use collected information to:

• Respond to appointment requests or inquiries

• Communicate with parents/guardians

• Improve our website and services

• Manage digital advertising and website analytics

PHI is never sold and is only used or disclosed as permitted under HIPAA.

​

4. HIPAA: Use & Disclosure of Protected Health Information

We may use or disclose PHI for:

• Treatment: Coordinating dental and orthodontic care

• Payment: Billing and insurance processing

• Healthcare Operations: Quality improvement, compliance, and administration

Additional disclosures may occur when required by law or with written authorization from a parent or legal guardian.

​

5. Website Forms, Email & Communication Limitations

Email and website forms are not guaranteed to be fully secure. While we take reasonable precautions, we recommend that sensitive medical or insurance information be shared by phone or in person whenever possible.

​

6. Social Media Privacy

Our social media platforms are intended for general information and education only.

• Do not share personal or medical information in comments or messages

• Public comments may be visible to others

• We will never request PHI through social media

Any testimonials or images are shared only with written authorization.

​

7. Online Advertising & Analytics

We may use third-party tools such as Google Analytics or digital advertising platforms to understand website traffic and improve marketing performance.

These tools may use cookies or similar technologies but do not collect PHI.

You may manage cookie preferences through your browser settings.

​

8. Data Security

We use administrative, technical, and physical safeguards to protect information from unauthorized access, disclosure, or misuse. Access to PHI is limited to authorized personnel only.

​

9. Your Rights Under HIPAA

Parents and legal guardians have the right to:

• Request access to their child’s records

• Request corrections to PHI

• Receive a list of certain disclosures

• Request restrictions on use or disclosure (where applicable)

Requests must be submitted in writing.

 

10. Children’s Privacy

Our website is intended for parents and guardians. We do not knowingly collect personal information directly from children under 13 without parental consent.

 

11. Policy Updates

This Privacy Policy may be updated periodically. Any changes will be posted on this page with an updated effective date.